Digital Marketing Executive (CRO Focused) (MC538)

The Original British Motorcycling Company.

At Triumph, we are driven to make the best motorcycles in the world. Building iconic motorcycles that celebrate our past whilst embracing the future - through bold design, original styling, purposeful engineering and a genuine passion for the ride.

Joining Triumph Motorcycles provides a unique opportunity to work with a globally recognised brand that blends innovation and a rich history. As part of Triumph’s Global Digital Marketing Team, you will contribute to elevating the digital presence of a leader in the motorcycle industry. This is an exciting, fast-paced environment where your contributions will have a direct impact on the success of Triumph’s global consumer-facing websites.

As the Digital Marketing Executive (CRO Focused) your role will centre around optimising user journeys and driving conversion rate improvements across Triumph’s digital platforms, including triumphmotorcycles.co.uk and its global sites. You will help enhance key touchpoints such as motorcycle model pages, test ride requests, and configurator engagement, ensuring that website content and functionality are aligned with Triumph’s global marketing and conversion goals.

In addition to supporting CRO efforts, you will work closely with the wider digital marketing team to support content updates on Triumph’s website using an enterprise-level CMS. Your role will involve collaborating with the team to ensure that content updates—whether for product launches, news articles, or seasonal promotions—are executed effectively, maintaining consistency across global markets while optimising content for conversion performance.

We are seeking the following skills and experience:

• Experience in Conversion Rate Optimisation (CRO): A strong understanding of CRO principles, with first-hand experience in optimising websites for improved conversion rates.
• Content Optimisation Expertise: Experience working with content teams to ensure website content is optimised to drive user engagement and conversion performance.
• SEO Knowledge: Knowledge of SEO best practices and experience optimising content for search engine visibility and user conversion.
• Analytical and Data-Driven Approach: Strong proficiency in using tools such as Google Analytics, heatmaps, and conversion tracking software to assess user behaviour and improve website performance.
• A/B Testing and Personalisation: Experience running A/B tests and implementing personalisation strategies, with the ability to analyse results and implement changes to drive measurable improvements in conversion rates.
• Project Management and Collaboration Skills: Strong organisational and project management skills, with the ability to manage multiple projects, work under pressure, and collaborate effectively with different teams.
• Proficient in Microsoft Packages including Excel, Word and Outlook.
• Experience working on a B2C website with a focus on user journey optimisation and content management.
• Experience in the automotive or motorcycle industry is advantageous but not essential.

Full details of the job description and person specification can be found in the downloadable job files.

A variety of competitive benefits, including an enhanced holiday scheme, employee benefits platform and a favourable life assurance scheme. Motorcycle, clothing and accessories are available to purchase at a heavily discounted rate. An iconic place to work; join us for the ride!

Disclaimer: due to the high volume of applications we receive, we reserve the right to close a vacancy earlier than the advertised date. This is to ensure our teams can manage application levels while maintaining a positive candidate experience. Once a vacancy has closed, we are unable to consider further applications, so please submit your application as soon as possible to avoid disappointment.

Closing Date

10-01-2025

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